Geschichte und Bedeutung der Verlagslogos, ein Rück- und Ausblick | Panel discussion

Did Johannes Gutenberg, the inventor of letterpress printing, have a business card? Probably not. However, his successors introduced the so-called printer’s mark: predecessor to the publishing logo. These witty, creative ‘business cards’ have adorned the first or last pages of books since the early days of book printing, identifying the printers responsible. The aim was to showcase and sell both themselves and the printed books.

The panel discussion takes place in the context of the exhibition and is based on the accompanying catalog Ich drucke! Signet, Marke und Druckerzeichen seit dem Zeitalter Gutenbergs statt.

Impulse:
Dr. Nino Nanobashvili und Prof. Dr. Hui Luan Tran (JGU Mainz)

Panel:
Prof. Gregor Ade (Hochschule Mainz)
Alexander Elspas (Büchergilde Gutenberg)
Dr. Katja Richter (Deutscher Kunstverlag)
Bertram Schmidt-Friderichs (Verlag Hermann Schmidt)

Moderation:
Prof. Dr. Gerhard Lauer (JGU Mainz)

This event will be held in German.

Gutenberg-Museum
Reichklarastraße 1
55116 Mainz

More information about the event.

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More on the book Ich drucke! Signet, Marke und Druckerzeichen seit dem Zeitalter Gutenbergs can be found here.